SFAM Group takes a strategic turn and becomes Indexia Group
The European leader in affinity insurance for mobile phones, multimedia and connected objects, SFAM Group’s ambition today is to become an international player in the design and omnichannel distribution of products and services in the world of multimedia.
In 20 years, the company, considered one of the most dynamic in Europe, has diversified in many areas. To support its new ambitions and embody its new international positioning, SFAM Group has become Indexia Group.
A new identity embodying more than 20 years of expertise in multimedia.
The history of SFAM Group, a group created in 1999 in Romans-sur-Isère (Drôme), has experienced many changes. Initially a franchisee of a renowned telecommunications operator, in 2010 the group began to specialise in insurance brokerage for mobile phones and multimedia. In 2018, the Group took a decisive step forward by welcoming the Ardian investment fund to its capital and becoming the second largest shareholder of the Fnac-Darty Group. In 2019, it welcomes “FEF”, the co-investment platform set up by BPI France and Mubadala Investment Company, as one of its shareholders. The group, now valued at €1.7 billion, can thus accelerate its development in France and abroad.
Over 20 years, its expertise in distribution networks, its ability to adapt to market developments and its keen sense of innovation have enabled the group to diversify into new areas: website creation services, distribution, repair and recycling of multimedia products, loyalty programmes, etc.
In September 2020, the group undertook a strategic turning point by launching a new network of stores specialising in the sale of new and refurbished multimedia products, digital services and website creation: Hubside.store. This new brand brings together all the group’s know-how and universe in a 360° offer in the connected world. The number of stores will reach the number of over 100 in France and Europe in 2021 and 500 by 2023.
The Group has chosen to support this intensive development dynamic through a new, more international identity.
High-tech products now play a major role in the lives of consumers, and the markets for new and refurbished devices are growing steadily. Faced with this trend, Indexia Group intends to become a leading European player in the design and omnichannel distribution of products and services in the world of multimedia.
“To enable us to continue this dynamic, it seemed obvious to us that we needed to transform and internationalise our identity so that it would be in line with our growth objectives and ambitions. After the success of our operations in Spain (where the group opened a head office in 2019), Switzerland, Portugal, Italy and Belgium with the acquisition of the Switch network, we are confident for the future and for the development of our projects, despite the current economic crisis. To take up these challenges, we can rely on a solid and resilient business model and our 2,400 employees. Our results and our growth both demonstrate our capacity to adapt to market changes and to develop ourselves sustainably.” says Sadri Fegaier, CEO of Indexia Group.
Indexia Group is planning to establish itself in Germany, Eastern Europe and Dubai in the coming months. In 2021, the group plans to recruit 1,000 new employees on permanent contracts (500 in France, 500 internationally) to support its development and aims to achieve €1.1 billion in business volume.